Company A employees come away from the meeting knowing that they made their numbers. Company B employees learned about an effective strategy in which sales, marketing, and product development came together to secure a major deal. Employees now have new knowledge, new thinking, to draw on.
Something for everyone Another storytelling aspect that makes it so effective is that it works for all types of learners. In any group, roughly 40 percent will be predominantly visual learners who learn best from videos, diagrams, or illustrations.
Another 40 percent will be auditory, learning best through lectures and discussions. The remaining 20 percent are kinesthetic learners, who learn best by doing, experiencing, or feeling.
Storytelling has aspects that work for all three types. Visual learners appreciate the mental pictures storytelling evokes. Kinesthetic learners remember the emotional connections and feelings from the story. Stories stick Storytelling also helps with learning because stories are easy to remember.
Organizational psychologist Peg Neuhauser found that learning which stems from a well-told story is remembered more accurately, and for far longer, than learning derived from facts and figures. Kendall Haven, author of Story Proof and Story Smart, considers storytelling serious business for business.
Leave them with a lasting impression of you and your hard work. Building customer engagement and relationships are all down to trust. Why should somebody be loyal to your brand? Storytelling can be an imperative aspect of this. People find it easier to connect with a brand who show some form of vulnerability in their appearance.
They want to believe that you are open to collaboration and that you truly care about your clientele. They craft intelligent, thought-provoking and emotional narratives, based on their target audience, in order to achieve the most effective response and to truly resonate with their customer base.
Everybody has a favourite ad. We remember them from our emotional attachment to them. This shows the effect storytelling can have on those you seek to engage with. Allow your customers to get a sense of who you are by telling great stories about your brand. If you are a regular follower of our blog, then you know that the good folks here at All Good Tales love flexing our creative muscles.
Being creative in your work is a sure-fire way of getting your message across. Storytelling is just one of many creative skills which can be used to help bolster creativity within your workplace. Why not book a Story First course with us here at All Good Tales and learn how to power your presentations with great storytelling?
Everyone remembers a good story. Whether they heard it on the radio, read about it in a newspaper or saw it unfold on live television, good stories have a tendency to stick with us, regardless of the subject matter.
Learn to find and capture your target audience Storytelling is a skill. Improve engagement How many times have you delivered a speech or a presentation to a large group of people and have had the unfortunate experience of watching those in front of you completely switch off and start staring past you, rather than at you? Through stories children are able to learn more about life, the world, and themselves. Aside from creating a bonding opportunity, there are so many benefits to reading with your child.
Cultural understanding Telling stories allows children to experience different worlds, countries, and traditions. It can help develop an appreciation of the rest of the world and different cultures.
Storytelling has been proven to help develop a sense of empathy as children are encouraged to put themselves in the position of the story's protagonist; to consider their actions and reactions and why they may have made them. Curiosity, imagination and communication Reading to a child can increase their willingness to express themselves and communicate their thoughts and feelings. Ask them to talk to you about the plot and characters in the story; to suggest how each of the characters might move the story forward and to tell you why they think the character has behaved in a particular way.
When storytelling, you should actively encourage children to ask questions and to talk about how they feel. Reading is the perfect way to broaden their vocabulary, as a child will pick up new words as they hear them. If they don't understand a word, they will more than likely ask for an explanation, so always encourage this kind of questioning. Storytelling also encourages children to be creative and use their imagination to picture the setting, the characters, and the story as it unfolds.
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