This goes a long way in building trust and long-term relationships — something marketers should particularly take note of. Of course, just putting up a blog is not the end game.
Businesses need to invest in quality content, too, if they want to impress consumers. Blog reader statistics show that a staggeringly high number of consumers in the US rely on the advice they get on blogs. This gives marketers a tremendous amount of influencing power. If you are a marketer, your content should cater to multiple stages of the sales funnel. Some of your content might be top-of-the-funnel, which will draw in new leads, while some of it works subtly towards converting these newcomers into paying customers.
Plus, there is so much competing content available to drive them away from blogs. Considering how many blog posts are published per day , that should come as no surprise. You need to make your blog stand out using headers, videos, and other visual tools. Even for those who do begin to read a blog post, the likelihood that they will finish it is very low.
So, your useful content also needs to be presented effectively to keep the reader glued to your page. If you want your blog to be among the most viewed blogs, this is key information.
In such a scenario, listicles have emerged as a popular way to feed information to readers in bite-sized morsels.
Data also helps build trust. Make use of sites like Statista or Pew Research or statistics blogs like this one to find the most relevant data that strengthens your point of view.
Paid search can be rewarding, but the most valuable locations in search results are earned through blogging and SEO. The pertinent indication from all these studies is that consumers rely overwhelmingly on blogs. This makes it extremely important to invest in SEO. Regular engagement is one of the surest ways to ensure consistently high-volume traffic. Research also shows that once consumers get hooked on receiving content from you every day, visiting your blog becomes a part of their daily routine, as natural as brushing their teeth or having a shower.
This is because long-form content tends to be more educational and in-depth, providing more value to the reader. If you deliver value to the reader consistently, you build trust. Of course, writing long posts with useful content requires more time and effort from you. Another study on blog statistics shows that long-form content is more likely to earn you social media shares as well.
Social media sharing is one of the most effective avenues toward new readership and new customers in the case of business blogs. The audience demands for well-researched, valuable content are likely to grow further in Even search engine placement for longer content is better than for posts of a few hundred words. Of course, the idea is to not use fillers to increase the word count but to provide relevant, detailed information. This is a key area of improvement for marketers. Even long posts can be delivered in a crisp, interesting manner such that it adds true value to the reader taking the time to visit your website.
Blog traffic stats show that concise and easy to understand blog titles work the best. When you have spent hours creating a useful post, it makes ample sense to invest a few minutes into creating a title for the post that clearly conveys what readers are likely to get from the blog. Such posts remain evergreen; according to blogging statistics, they answer the how and why questions by giving the audience a practical guide to solving a problem that different people are likely to place at different points in time.
Such posts take time and effort to create, but they are worth almost six run-of-the-mill posts in terms of traffic. Decaying posts are the regular posts that form the bulk of blogging content, which sees a dropping off in readership with time. But even if you do not have the time or resources to keep coming up with compounding blog posts, as blog stats prove, even your regular posts are useful in attracting traffic over the long term.
It turns out that once you have built a reasonably strong archive of posts, traffic jumps up substantially. If you are remotely familiar with trends in content marketing, you would know that SEO — the art of creating content that gets ranked highly in search results — is integral to an effective marketing strategy.
Statistics on blogging show that bloggers are increasingly employing SEO in a strategic manner to get better performance from their content. For inbound marketing to work, paid promotions are not critical, but they do amplify the power of your blog posts by ensuring more viewers in a short period of time. The number of bloggers using this tool is almost doubling every year. In a sense, it is fair to say that the cost of blogging is rising.
The number could be slightly lower if all bloggers were included, but the trend is obvious. Nearly all top bloggers agree that shares on platforms like Facebook and Twitter are more effective than any other means to get more readers. In turn, many readers share these links further as they come across them on the feeds of their contacts.
This fact is a good reminder that simply stuffing your content with keywords is not enough. It should also be useful for it to actually get shared by your readers once SEO pulls them to your blog. A study of top bloggers also shows that the role of influencers is increasing in content marketing.
Internet users rely on certain thought leaders and are more likely to visit your blog if you collaborate with such leaders effectively. More time, generally speaking, equates with more effort. Stats on blogging show that spending time to collect useful resources and then packaging them in an easy-to-read format bears fruits. Most bloggers, about 7 out of ten, use affiliate marketing to make money. A little under six-in-ten bloggers use sponsored posts and about half use pay-per-click ads like Google or other PPC networks.
Listicles are the most popular blog post format among business blogs. It has become a popular way to feed information to readers in bite-sized morsels. Making use of statistics in blog posts improves consumer trust. Data also helps build trust. Blog readers like to see visuals like video, images, graphs, and stats in posts since it breaks up the text and backs up the points bloggers are making.
When these elements are added, blog posts show improved results. Blog reader statistics show that a remarkably high number of consumers in the US rely on the advice they get on blogs. This gives marketers a tremendous amount of influencing power. Consumers ranked blogs higher than Twitter for shaping their opinions and also higher than Facebook for making purchase decisions. Some of your content might be top-of-the-funnel, which will draw in new leads, while some of it works subtly towards converting these newcomers into paying customers.
In addition, the competition has increased over the years. Backlinko reported that the average word count of a top-ranked Google post is 1, words. Considering that they used to publish several times a week, they now only publish several times a month.
More than quantity, publishing quality content consistently helps Google understand what your blog is about. There were a few developments of note, however. In January , the White House blog debuted.
Google also made some changes that would impact bloggers in with its rollout of the "Panda" algorithm change. Its purpose was to lower the rank of sites with what Moz called "thin content," which hurt bloggers producing content that Google deemed to be of lower quality. A lot of that had to do with bloggers having a lack of inbound links -- a link to your website that comes from another one. My colleague, Lindsay Kolowich, wrote more about that here.
Without many sites linking to these blogs, Google's algorithm would begin to interpret them as less relevant. Today, Medium is more than that. People can use it to write and publish original content, like most other blogging platforms.
But Medium is continuing to blur the line between news reporting and blogging. It was a notable introduction of decentralized content: A concept that allows users to share their work that has been published elsewhere on a content creation platform.
Instead, the full text and images of the work are shared, with the original author and source credited, on a site different from its origin. It might sound kind of confusing and pointless. Does your blog have that kind of reach? Eventually, that platform became open to all LinkedIn members in Of course, it probably helps that blogging is my line of work. Here at HubSpot, our content team has at least three full-time bloggers, and there are an increasing number of job titles that either indicate or include a blogging as a major function.
It makes sense, when you look at the state of blogging now. How blogging continues to change will determine what our careers look like, and I encourage all marketers -- corporate or otherwise -- to blog on behalf of their respective brands.
It might seem like a lot of work, but if the evolution of blogging has indicated nothing else, it's that the sphere will only continue to expand. And that's something marketers should continue to pay attention to -- not just the growth of blogging, but how many different interpretations of it exist. Want to learn more about the future of blogging and marketing as a whole? Check out the latest edition of our State of Marketing report. Editor's note: This post was originally published in September and has been updated for comprehensiveness.
Originally published Oct 19, PM, updated October 20 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software.
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Share Tweet Share Pin Shares Coral Ouellette is a writer who specializes in digital marketing and affiliate marketing. In her spare time, you can find her planning her travels and playing fetch with her Aussiedoodle, Elliot. Thomas Griffin September 25, at am.
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